Market & transact
Market & Transact: Running a Competitive, Bankable Process to Signed Term Sheet
Once the asset is diagnosed and structured, we take it to market. This step covers investor and concessionaire outreach, preparation of information memoranda, disciplined data-room management, and execution of a competitive bid or negotiated process through to term-sheet closure — designed to maximise value while preserving bankability and timeline certainty.
Typical duration · 4-7 months depending on process type (competitive bid vs. negotiated) and regulatory approvals
Samples generated 07 Sept 2026, 08:01 am ISTWhat happens in this step
- 01Finalise investor long-list across strategic, financial and infrastructure-fund categories based on asset fit
- 02Prepare Information Memorandum, teaser and management presentation with anonymised financial and technical data
- 03Set up and manage secure virtual data room with tiered access controls and query-tracking log
- 04Issue Request for Proposal / Expression of Interest with clear evaluation criteria and bid bond structure
- 05Coordinate site visits, management meetings and structured Q&A rounds with shortlisted bidders
- 06Run bid evaluation (technical + financial) and facilitate negotiation rounds on term sheet clauses
- 07Support selection of preferred bidder and draft binding term sheet / letter of award
What we need from you
- Approved transaction structure and financial model from prior step
- Legal due-diligence pack (title, contracts, litigation, regulatory approvals)
- Historical operating and financial data (3-5 years) for the asset
- Management/technical team availability for investor meetings
- Board/authority approval for investor long-list and process timeline
- Draft concession agreement or asset transfer terms for legal review
Worked example (anonymised, illustrative)
Redevelopment PPP for 4-station regional railway hub bundle · 4 stations, ~65,000 daily footfall combined, retail + parking + multimodal integration · Northern India
Public authority sought a private concessionaire to redevelop and operate four mid-size railway stations under a design-build-finance-operate-transfer structure with revenue share on non-fare commercial income.
Sample deliverables from this step
Every sample below is analyst-written and anonymised for illustration — structure and depth mirror our real deliverables; figures and names are not from any client engagement.
Illustrative · Growthifye-preparedInvestor Information Memorandum
Comprehensive IM covering asset overview, traffic/footfall data, commercial potential, concession structure and indicative returns for shortlisted investors.
Sample excerpt · IM Table of Contents (excerpt) — illustrative figures
| Section | Title | Pages |
| 1 | Executive Summary | 3 |
| 2 | Asset & Market Overview | 8 |
| 3 | Concession Structure & Term Sheet | 6 |
| 4 | Commercial & Revenue Model | 10 |
| 5 | Financial Projections & Sensitivities | 7 |
| 6 | Risk Allocation Matrix | 4 |
| 7 | Process Timeline & Bid Instructions | 3 |
- Data anonymised at teaser stage; full figures released post-NDA
- Includes 10-year commercial revenue projections under 3 footfall scenarios
Illustrative · Growthifye-preparedData Room Access & Query Log
Structured virtual data room index with document categories, access tiers by bidder stage, and a live query-response tracker to ensure process fairness and auditability.
Sample excerpt · Data Room Query Log (sample) — illustrative figures
| Query ID | Bidder | Category | Status | Response Date |
| Q-014 | Bidder A | Commercial Lease Terms | Closed | Day 22 |
| Q-015 | Bidder B | Traffic/Footfall Data | Closed | Day 22 |
| Q-016 | Bidder C | Land Title | Pending | - |
| Q-017 | Bidder A | Revenue Share Formula | Closed | Day 25 |
| Q-018 | Bidder D | Force Majeure Clause | Closed | Day 26 |
- All bidders receive identical query responses to preserve process integrity
- Data room access logged for regulatory/CVC audit trail
Term Sheet & Negotiation Summary
Negotiated term sheet capturing concession period, revenue share, capex obligations, exit/step-in rights and dispute resolution mechanism for preferred bidder.
Sample excerpt · Key Term Sheet Clauses (illustrative) — illustrative figures
| Clause | Draft Position | Negotiated Position |
| Concession Period | 30 years | 27 years + 3-year option |
| Revenue Share (Authority) | 18% of gross commercial revenue | 15% escalating to 20% Yr 10+ |
| Minimum Capex Commitment | INR 220 Cr | INR 240 Cr with phased milestones |
| Step-in Rights | Lender step-in only | Lender + Authority step-in on default |
| Termination Payment | Book value basis | Fair market value basis |
- Figures illustrative; actuals vary by asset scale and risk allocation
- Term sheet forms basis for definitive concession agreement drafting
Outcomes
- Competitively benchmarked valuation through 3-5 qualified bidders in final round
- Signed term sheet with clear risk allocation and financial close pathway
- Fully auditable process trail supporting regulatory and lender due diligence
- Reduced execution risk via pre-negotiated key commercial and legal terms
Questions clients ask
Do you run competitive bids or negotiated processes?
Both — the choice depends on asset type, regulatory mandate and investor appetite. Public infrastructure typically requires competitive bidding; some brownfield or distressed assets suit negotiated processes with a shortlist.
Does this approach apply to energy assets like transmission lines or solar parks?
Yes — the same outreach, IM preparation, data-room and term-sheet negotiation methodology applies directly to power transmission concessions, generation asset sales, and renewable park monetisation, adjusted for sector-specific regulatory and PPA considerations.
How do you protect confidential asset data during outreach?
We use tiered NDAs, anonymised teasers before signing, and a permissioned virtual data room with full audit logging to control information flow by bidder stage.
